If you want to do well on LinkedIn, you’ll need to customize the content you post so it appeals to a LinkedIn audience. Remember, this platform is very different from the likes of Instagram and Facebook, but it will be one of the best places to attract and engage with a B2B audience.

Here we give you some simple ways that you can post on LinkedIn, using a variety of styles so that you reach and interact with your audience in a way that will make them want to engage.

Video Posts.

A little more effort than a simple text-based post, but definitely worth it. According to LinkedIn “Video is 5x more likely than other types of content to start a conversation among members.

LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content”.

There are three types of video posts on LinkedIn which are:

Short-form video - anything up to about 25 seconds long but usually 23 or 4-second videos get really good engagement. These can be anything from a summarised press release to a quote from one of your customers.

Medium length videos - these are 30 seconds up to 3-minute videos. This type of LinkedIn post is an ideal length for an announcement or a summary of a longer piece of content, like an industry report or a webinar invitation.

Long-form video content - anything over 3 minutes. Videos of this length could be reposted from YouTube. Or they could be excerpts of webinars, podcasts, or other company videos.

Text-Based Question Posts.

In order to leverage the LinkedIn algorithm, you need to encourage people to comment on your posts. Asking a question is one of the easiest ways to do this!

How-To Posts.

It’s always a good plan to post any specific pieces of advice that your audience can apply immediately. This could be a demonstration of your latest product?

Top 10 Posts.

A simple way to create engagement, use this to talk about whatever inspires you. This could be your Top 10 most influential LinkedIn accounts your followers need to know about or your Top 10 best industry blogs?

Share A Win Posts.

There is nothing wrong with doing a little bragging! Share about something that you are proud of recently. This could be hitting a certain follower count on social media or a recent industry award. Anything that shows you as a personable brand that likes to celebrate positive wins!

Storytelling Posts.

This is a good way to include a longer text-based post into your strategy. A 100-word story can easily fit into a long LinkedIn post. Be sure to include line breaks strategically to add interest and make the text look easier to read.

Meme Posts.

There is room for a little humour in the world of LinkedIn. This will show you to have a human side to your brand and what’s wrong than wanting to inject a bit of fun into your followers day?

Inspiration Posts.

Everyone likes to feel inspired. We have all seen those Insta friendly positivity quotes and love or hate them they do generate engagement. Be sure to add an image alongside your post for maximum impact.

Prediction Posts.

With predictions, you don’t have to be right or wrong; it’s just another way to get a discussion started. Did you find a piece of content you have an opinion about? Share it and add a caption with your prediction on the topic. Or you can ask a question to your audience to spur reader engagement.

Job Postings.

Perhaps the most obvious idea, yet it’s absolutely worth remembering. You may be posting a job for your own company or you’re paying it forward for another business. Either way, it’s safe to say someone in your network is looking for work.