Knowledge base > SEO > Friday, 11 November 2016
Link exposure explained
Introduction
The most important part of your off site SEO campaign
Link exposure, previously known as link building, is generally considered the most important on-going part of an SEO campaign. Your ranking across all the major search engines is based on the number of other websites that link back to your site. These are called backlinks, and the more backlinks your site has, the higher it will be ranked.
How does it work?
Complex from our side… Simple from yours
Is link exposure white hat?
The foundation of all product innovation
Our link exposure strategy, which replaces traditional link building, is totally white hat. We essentially just advertise your site to the webmasters of relevant websites. It is then up to these webmasters as to whether they build the link or not. That choice is a crucial element in making it totally white.
